As a person with very positive life attitude I truly appreciate good sense of humor in advertisements.
Humor is such a powerful tool to trigger favorable attitudes towards the product because after a good joke we are in much better mood. And we subconsciously believe that this product will get us into an excellent mood too after we buy it. My favorite commercial of the beer Bud Light is a great example of "oddvertising", the type of absurdist comedy that just makes you laugh of how weird (but funny!) it is. Absolutely against the imposed stereotypes about masculine men usually drinking beer. Here is the link to it:
https://www.youtube.com/watch?v=P78NbOx0r7UEnjoy!
Feel free to express your opinions
Humor is such a powerful tool to trigger favorable attitudes towards the product because after a good joke we are in much better mood. And we subconsciously believe that this product will get us into an excellent mood too after we buy it. My favorite commercial of the beer Bud Light is a great example of "oddvertising", the type of absurdist comedy that just makes you laugh of how weird (but funny!) it is. Absolutely against the imposed stereotypes about masculine men usually drinking beer. Here is the link to it:
https://www.youtube.com/watch?v=P78NbOx0r7UEnjoy!
Feel free to express your opinions
Humor is "accepted" by all genders, so that makes it accessible to everyone! It's a good advertising technique because of this. Cool YouTube video--it covers some ideas discussed in class!
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