After watching the three commercials in class on Tuesday morning, I was impressed with how entertaining the three ads were, and therefore how successful they were in achieving their goal of being noticed and remembered. I distinctly remembering having seen all three ads before in my life, especially the Darth Vader one that had my whole family talking the next day about how much they loved it. These commercials played on familial values such as a little boy or girl loving Star Wars and dressing up in character. I remember my brothers and me watching the movie all the time and then pretending to act out some of the scenes. With the Geico commercial, I remember the nursery rhyme interplayed in the commercial and being in carpools with friends like the carpool in the commercial. These two ads stuck with the viewers, and because of that people are still remembering it.
However, the last ad really stuck out to me because although I may have laughed at the silliness, there was some seriously troubling underlying meaning in the commercial. It played on a man’s self-consciousness in looking good in life. It blatantly said that in order to be good-looking, a man should resemble the man in the commercial. It implies that not having nice facial features and a nice body is embarrassing to a girlfriend. While some ads can be fun and enjoyable to watch, it is always important to keep in mind what the ad is actually trying to say.
I totally agree about the last ads questionable intentions even though at first glance it was hilarious. In general i don't think people pay enough attention to the insecurities that advertisers use against us. Then again even if we are aware of advertisers intentions, i feel like we are still influenced by them. There is no way to totally get around the power of ads accept simply not looking at them which isn't a very realistic idea in this day and age.
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