Advertisements play such an important role in our daily life that sometimes they can bring a new trend. In my country, there are two ads aiming at young people that drew the most attention. I'd like to introduce them to you.
The first one is a print ad from Vancl. 'Vancl' is a fashion brand and 'vancl' means 'ordinary people with some special features.' The 'Vancl form' like 'Love singing, dancing, and the fifty-cent street shops. Love staying up, sleeping in, and tearing up at various touching scenes. I'm not overly proud in anyone's eyes, nor am I just an obedient girl. I am a vancl. I am XXX.' sounds so smart and unique that youngsters discussed and mimicked it as soon as it appeared on magazines. Another one is a TV commercial produced by JMEI, an online cosmetics company. In the ad, Leo Chen, the founder of JMEI, said proudly to the audience,'I am Leo. I speak for myself.' The words also became a topic for young people and added recognition to the brand.
As you can see, these two ads both emphasized the text and created memorable slogans which could be imitated by many. This method satisfied and made use of the public's especially the proud and rebellious youngsters' psychological needs and so obtained the anticipated effects.
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